With the rise of connected technologies, audiences are overwhelmed with marketing messages making it increasingly difficult for companies to stand out and be noticed.
Creating a compelling brand story and a solid marketing strategy has never been more critical. As people have shorter attention spans, even brands that focus on conversions need to focus on building and maintaining a loyal audience.
At Build Our Audience Inc., we specialize in crafting marketing strategies that drive exceptional results. Combining our digital expertise, analytical acumen and creative talent, we help you navigate the ever-changing landscape of disruption by leveraging actionable insights and compelling storytelling to seize opportunities and build a loyal audience.
Audience research, interest-based targeting, and high-impact creative
helped Sony clear the shelves of an innovative product.
BOA's marketing team custom-fits the approach to your specific target market. There is no one-size fits all approach as the market needs can be different.
Full-immersion. We take into account your company's unique selling points, your competitors, your goals and objectives, and your business strategies.
Unlock the secrets of your customers. Our strategists are laser-focused on understanding every detail of your ideal customer - from their motivations and behavior to the decisions they make.
Consistent and constant improvements. BOA leverages a variety of marketing tactics to reach out to your market. We consistently measure all marketing efforts and tactics, analyzes marketing insights and make adjustments accordingly.
Explore our catalogue of results achieved, challenges solved, and clients satisfied.
Our marketing strategy is geared towards achieving your business goals, and reaching and building your audience effectively.
We carefully research, plan, and execute each marketing tactic we implement. Below is the general outline of our marketing strategy.
Data gathering and analyzing your market's needs.
We uncover your target market's needs by analyzing the market insights we gather from a plethora of available data sources. With a data-driven solution, we can learn about what your audience really needs, their challenges, and how you can reach out and help them.
Expect full documentation of our data analysis and key insights and takeaways.
Identify the USPs of your company's product or service.
With market insights and data now in your arsenal, we help you craft and articulate your unique selling points (USPs) that will bring value to your market.
Understanding your USPs from that of your competitors is crucial for creating effective marketing and sales strategies. It can bring about ultimate success for the company.
By clearly communicating your company's USPs and the solution it can bring about to your audience, it can differentiate you in the market place and attract more customers.
Developing a plan for reaching the target market.
Developing a strategy to reach your target market is crucial in promoting your product or service, increasing brand awareness, and driving sales.
By using a combination of various marketing channels - social media, email marketing, content marketing, SEO, advertising, etc. - we help you amplify your message and reach your target audience.
The overall strategy and tactics for each step can vary depending on several factors - your market, your brand, etc. Build Our Audience Inc. will be guiding you safely into your marketing efforts and consistently analyze market insights and provide feedback to measure and track success.
Building relationships & creating a loyal customer base.
Building relationships with customers is probably the most important aspect of marketing. And the secret key is "effective communication".
Effective communication helps you establish your expertise, your authority to your business niche, and your overall company reputation and trustworthiness.
BOA helps you come up with marketing plans that will help you determine what activities and engagements will create the most value for your customers. And in turn, creating the most profit for your business.
Analyzing the success of the marketing strategy and making adjustments as needed.
With constant review and adjustments on the marketing strategy, you can fine tune your marketing campaign making it more cost-effective, efficient, and gives you the best ROI and overall having a successful business.
The market strategists at BOA can analyze trends and developments in your industry. With our experience and expertise, we can:
• help you anticipate your competitors' plans making you a few steps ahead in adapting your marketing campaigns.
• gain new clients and increase customer retention
• increase market share and market success
