Every business that has a website wants to rank at the top of Google SERP (Search Engine Results Page). For sure, not everyone can, thus making this an unrealistic wish for most.
But why is there such a desire to rank at the top? Because it is a known fact that having your company website in the top 3 results of the SERP will bring enormous benefits.
According to firstpage.com's 2022 data, the first result on SERP gets clicked by users at about 39.6%. The second result gets 18.4%, while the third position gets about 10.1%.
That may not seem much, but those numbers above can easily translate to tens of thousands of potential customers wanting to do business with you.
Therefore, having the right SEO team or experts is very important. Here’s what you should be looking for from your SEO agency:
Proven track record of successful SEO campaigns. You can ask for case studies or references from past clients to get an idea of their experience and expertise. Additionally, it's important to make sure the specialist is well-versed in the latest SEO strategies and best practices, as search engine algorithms are constantly evolving.
Constantly communicating progress. It's also important to ensure they are willing to communicate with you and keep you updated on their progress, and also that they understand your business and the goals you want to achieve with your website.
Trust and Verify. Ultimately, choosing an SEO specialist is about finding someone you feel comfortable working with and who you trust to improve your website's search engine rankings. However, you must also do your due diligence by taking time to verify their experience, by checking if they have any certifications from reputed institutions, you can check their portfolio, testimonials, and reviews on different platforms.
Explore our catalogue of results achieved, challenges solved, and clients satisfied.
SEO is constantly evolving and is changing more than a few times a day! It is essential to stay up-to-date with the latest best practices and make adjustments as necessary. However, we have well-established tactics that are highly adaptable to changing algorithms.
Identifying the keywords and phrases that potential customers are using to search for products or services related to your business.
Keyword research is an essential component of SEO strategy, providing valuable insights into the specific terms users are searching for and the volume of those searches.
But it's not just about the keywords themselves; it's also about understanding the intent behind those searches ( a.k.a. search intent ).
Through keyword research, we can gain a deeper understanding of whether users are looking for general information, researching a specific product, or ready to make a purchase.
Build Our Audience Inc. SEO team uses this knowledge allows us to tailor our content to better align with users' needs and intentions, resulting in maximum impact and increased visibility.
BOA's expertise includes advanced and basic tactics like title tag and meta description optimization and ensuring that content has a proper structure that is user- and search-engine-friendly.
BOA's expertise includes advanced on-page optimization and basic tactics like title tag and meta description optimization and ensuring that content has a proper structure that is user- and search-engine-friendly.
On-page optimization also includes using internal linking to navigate visitors through the website, using images, videos and infographics to add value to the user and using the appropriate keyword density.
Your partnership with Build Our Audience Inc. SEO team includes constant monitoring and updating to ensure that your website is always search engine friendly. Rest assured that the proper and latest standards in optimizing the website's content and structure are implemented. Ultimately, our efforts can lead to better brand online visibility and higher ranking on SERPs, resulting in more traffic and more conversions.
Creating high-quality, relevant, and informative content is probably the most important step in our SEO process. It is a fundamental aspect of SEO as it helps to attract and retain visitors to a website and can increase the website's visibility on search engine results pages (SERPs).
Creating high-quality content is crucial as it provides users with the information they need and it establishes the website as a credible source of information. This is essentially the key to increasing the likelihood of users sharing your content, which can lead to more backlinks and increased visibility on SERPs.
Search engine optimization (SEO) plays an important role in content creation. The content should be optimized primarily for users, and also for search engines. This is by including relevant keywords, meta tags, and meta descriptions, as well as making sure that the website's structure and navigation are search engine friendly.
Build Our Audience Inc. employs expert SEO content writers that will help create high-quality, relevant, and informative content for your business that is optimized for search engines and provides value to users. It is an ongoing process that requires ongoing monitoring and updating to ensure that the website's content is always fresh, relevant, and providing value to users.
Link building is the process of building high-quality backlinks to a website from other reputable sites. Backlinks, also known as inbound links, are links from other websites that point to your website. They are important because they help to increase the website's authority and credibility in the eyes of search engines.
When a website has a high number of backlinks from reputable sites, it is seen as more valuable and authoritative in the eyes of search engines. This is because search engines view backlinks as a "vote of confidence" for a website, indicating that other reputable sites consider the website to be valuable and worthy of linking to.
To build high-quality backlinks, it is important to focus on building links from reputable websites that are related to the website's niche or industry. These links should be from sites that have high domain authority and are well-established in their respective industries.
Link building is an ongoing process that requires time, effort, and patience. It's important to avoid buying or exchanging links and other spammy ways to build links indicated by Google, as search engines consider this to be manipulative and can penalize the website.
Build Our Audience Inc. has a team of expert Link Builders who target high-quality backlinks from niche-related and business-related reputable websites. Increasing your brand and website's authority and credibility in the eyes of search engines.
Technical optimization is the process of ensuring that a website is free of technical issues that could negatively impact its search engine rankings. These issues can include broken links, slow page load times, duplicate content, and more. Technical optimization is a crucial aspect of SEO as it ensures that a website is functioning correctly and is easily crawlable by search engines.
There can be a plethora of things to watch out for in doing technical optimization. Some of these are: searching and fixing broken links on your web pages, making sure that your website is loading fast and meeting Google's Core Web Vitals (CWV), duplicate content, proper HTML structure, and making sure that your website is mobile-friendly.
Buil Our Audience Technical SEO team ensures that your website is free of technical issues that could negatively impact its search engine rankings. This includes fixing broken links, optimizing website speed and performance, making sure the website is mobile-friendly and avoiding duplicate content. Technical optimization is a crucial aspect of SEO, as it ensures that a website is functioning correctly and is easily crawlable by search engines, which can lead to better visibility and higher ranking on SERPs.
Regularly monitoring and measuring the website's performance, including its search engine rankings, traffic, and conversion rates, and making adjustments as needed is an essential aspect of SEO. It allows website owners to identify areas of improvement and make data-driven decisions that can help to improve the website's overall performance.
Build Our Audience SEO team uses various measuring tools to monitor and measure website's search engine performance. We analyze and interpolate various data insights from this tools to see a holistic view of various ranking signals. - search engine rankings, traffic, conversion rates, etc. and make adjustments as needed. This can help to improve the website's overall performance and drive better results.
Reporting is an essential part of our SEO strategy and yes that means you are constantly informed on the progress based on our efforts. SEO is definitely playing a long game as it takes time to work, but we hold ourselves to metrics that show brand lift or make a measurable impact on business results.
