Social media is changing fast and is changing how companies do business. Frequent algorithm changes, content saturation, and misinformation are just some of the major challenges that a company must navigate through and transcend to build a loyal army of followers.
With the ever-evolving and ever-changing algorithms of social media platforms, it can be a difficult task for businesses to establish social media presence and reach their intended audience.
The flood of content on social media is simply overwhelming. Another sad fact is that netizens are having shorter attention spans than ever. Not really surprising that businesses are really having a hard time getting their voice out there and delivering their message to the target audience.
Not only that social media platforms saturated with content, but it is also equally difficult to discern which ones are true and credible. It is a definite challenge to convince your target audience on your authenticity and transparency to build trust an attract loyal followers.
Build Our Audience Inc. goes above and beyond your typical social media agency. Our confidence comes from our team of experts. Professional content creators create high-quality and original content that easily adjusts to the latest trends of various social media platforms. Not only do we diversify your brand presence across multiple social media platforms, but we also put emphasis on the delivery of your message. That is to make sure we implement tactics that allow your readers to trust you and your brand and ultimately become your loyal followers.
Engaging, hyper-targeted product ads
help a market leader grow into new business territory.
An effective social media marketer should have the following basic characteristics:
Strong understanding of the social media landscape. The partner should have a deep understanding of the different social media platforms, as well as the latest trends and best practices.
Strong understanding of your business. They should have a solid understanding of your business goals, target audience, and industry to develop a social media strategy that aligns with your overall business objectives.
Strong communication and project management skills. The partner should be able to clearly communicate their strategy, tactics and progress. They should also have strong project management skills to ensure that all aspects of the project are on schedule and on budget.
Strong data and analytics capabilities. They should have the ability to track and analyze the results of your social media campaigns, and use data and insights to improve your strategy over time.
Experience and proven track record. They should have a proven track record of success in developing and implementing effective social media strategies for other clients.
Transparency and open communication. They should be transparent and open with their methods and data, so you can understand how they are working to achieve your goals.
Flexibility and adaptability. The social media landscape is constantly changing, so the partner should be able to adapt to new technologies and changes in the social media platforms and adjust strategy accordingly.
Explore our catalogue of results achieved, challenges solved, and clients satisfied.
Our expertise in social media marketing is making use of audience/market insight, valuable content, and multiple tactics to help you establish your brand presence, trustworthiness, and credibility. Where building your audience is the ultimate goal.
Defining your business objectives.
Define the specific business or personal objectives that you want to achieve through social media. This could include increasing brand awareness, driving website traffic, or generating leads.
By doing competitor analysis, we also identify the platforms competitors use effectively, how they interact with followers, and what content gets people talking and sharing.
Creating, knowing, and understanding your buyer persona.
Understand the demographics, interests, and behavior of your target audience. Use tools such as social media analytics and surveys to gather data on your audience.
Whether you’re launching on social for the first time, or enhancing the experience for customers, our team can help optimize your company pages with new branding, details, calls-to-action, images and more.
Driving audience engagement
Choose the social media platforms that are most relevant to your target audience and align with your goals.
Choosing the social media platforms that are most relevant to your target audience and align with your goals is important because it helps ensure that your social media efforts are reaching the right people and having the greatest impact.
BOA social media marketing team focuses on the platforms that your target audience is most active on, you can maximize your reach and engagement, and more effectively achieve your business or personal objectives.
We align your social media strategy with your overall goals, you can ensure that your social media efforts are contributing to the overall success of your business or personal brand. This helps to make the most of the time and resources invested in social media and see a better return on investment.
Valuable and informative content will always be king.
Develop a content calendar and create a mix of original and curated content that is tailored to your target audience and aligned with your goals.
BOA social media content writers help to ensure that the content you are sharing on social media is relevant, valuable and engaging for your target audience. By developing a social media content calendar, you can plan and organize your content in advance, which helps to ensure consistency and regular engagement with your followers.
Our content creators are experts in creating a mix of original and curated content also helps to keep your social media presence fresh and varied, which can help to maintain the interest of your target audience.
We tailor your content to your target audience and aligning it with your goals can help ensure that the content is effectively supporting your overall business or personal objectives.
What you can measure, you can control.
All data-driven business decisions are backed by social media listening tools to track and respond to mentions, comments and messages. Getting feedback while creating an engagement with your audience by asking questions, hosting polls and contests and encouraging them to share their own content is one of the tactics that every business should do if they wish to build loyal followers.
BOA's social media data analysts can track mentions, comments, and messages, you can quickly identify and respond to any concerns or issues that your audience may have. This can help to build trust and credibility with your followers and create a positive reputation for your brand.
Our content creators, through the help of tracking and analyzing the conversation about your brand, can also gain insights on what topics and themes your audience is interested in, which can help to inform your content creation and engagement strategy.
Furthermore, we analyze data on engagement, follower growth, website traffic, and conversions to identify areas for improvement. Then, we refine your social media strategy and make adjustments as needed.
